Articles on AI-Driven Growth
from the Angler Team

There are different ways users find, search for, and buy your products or services – so what type of data can you collect in a cookie-less world?

Choose the version of your A/B test that will boost your performance marketing strategy through data-driven decisions to increase conversions.

Accurate data is essential for precise marketing strategy executions. Learn the building blocks of server-side tracking and it's advantages over pixel only (client side) tracking.

Explore different solutions for server-side tracking to help you choose one that is ideal for your business and marketing goals.

Meta recently published a white paper on predicting Customer Lifetime Value (CLTV) and how to use it to boost your marketing efforts. Here is what you need to know as a performance marketer.

Identify Meta's ASC+ problems, the affect on your ad strategy, and solutions to resolve these issues and be more efficient with your media budget.

Learn about implementing strategies like optimized enrichment, attribution, and using predictive AI to acquire high-quality signups that actually turn into subscriptions.

Get the most from every marketing dollar you spend on ad platforms by understanding how machine learning algorithms work to identify your audience and show your ads to them.

Customer lifetime value (CLV) is a key marketing metric for understanding business performance. Here's what you need to know to start growing and retaining your customers.

Incrementality is a crucial metric for measuring the effectiveness of ad campaigns, but there are many ways to do it. Explore the methods for measuring incrementality and their pros and cons.

Learn how Meta utilizes CAPI events to enhance ad auction training and improve in-platform attribution reporting, helping marketers achieve better results.

Their massive ad networks, fueled by billions of data signals from advertisers, have created the most powerful and accurate identity graphs in the world, leaving no competitors – here's how.

Learn more about the discrepancy between TripleWhale’s multi-touch attribution and Meta's 7-day click attribution and how to optimize for success.

Brands must utilize cutting-edge technologies and data-driven strategies that help optimize every aspect of their marketing efforts in 2025. Creating a smart data loop powered by predictive AI is no longer just an option—it's a necessity.