Insights on AI-driven growth

We scored 1.5 million shopping visits, excluded everyone who bought on the spot, and waited a week. Three findings on out-of-session conversion and retargeting timing.

Meta and Google will now optimize against your predicted lifetime value instead of the number in the value field. That is a very different offer than value hacking — and it puts the burden of getting the value equation, the model, and the signal pipeline right squarely on the advertiser.

Most retail sales happen in stores your ad platforms can't see. Here's how to make in-store revenue biddable on Meta and Google Ads with a predictive signal layer.

Why gross revenue and gross margin can quietly mislead the auction

Angler AI empowers omnichannel retailers to win in today’s complex ad landscape by activating the Movable Middle — the most persuadable audience segment. With Predictive C-API, brands reduce wasted spend, improve campaign ROI, and drive profitable growth across digital and in-store channels.

Understand how Meta's new bidding system calculates the delta between a user's conversion probability with ad exposure vs. without ad exposure.

Here's how to measure uplift modeling and leverage it for performance marketing ROI, and how it's different than traditional response modeling

Here's how to achieve a consistent and connected customer experience across platforms, channels, and locations.

Make sure your campaigns are setup for success with high-quality and timely signals to optimize Meta and Google ads for pLTV bids.

With Meta's (beta) value optimization solutions you can now run value optimization for non-purchase events for TOF and MOF events.

Performance marketing is complex, but by leveraging Predictive CAPI and focusing on blended new CAC, brands can drive more efficient acquisition and long-term growth.

Learn how to optimize for success when there's a discrepancy between Northbeam's MTA and Meta's 7-day click attribution.

Advertisers can now define and optimize value based on metrics like gross margin or predicted lifetime value instead of order revenue.

Here's how engines work to enhance CAPI performance and how it will impact your marketing initiatives.

January 2025 updates that will impact many health and wellness brands – here's what we know and how your brand can prepare.

Creating a smart data loop powered by predictive AI is no longer just an option—it's a necessity. Here are our top tips for this year.

Here's how to optimize for success when there's a discrepancy between TripleWhale’s MTA and Meta's 7-day click attribution.

Fueled by billions of data signals from advertisers, Meta and Google have created the most powerful and accurate identity graphs in the world, leaving no competitors – here's how.

Learn how Meta utilizes CAPI events to enhance ad auction training and improve in-platform attribution reporting.

Incrementality is a crucial metric, but there are many ways to do it. Explore methods for measuring incrementality plus the pros and cons.

Customer lifetime value is a key marketing metric – here's what you need to know to start growing and retaining your customers.

Understand how machine learning algorithms work to identify your audience and target them – making the most of your ad dollars.

Implement strategies like optimized enrichment and predictive AI to acquire high-quality signups that become subscriptions.

Identify Meta's ASC+ problems, the affect on your ad strategy, and solutions to resolve these issues to be more efficient with your budget.

Here's what to know as a performance marketer when it comes to leveraging customer lifetime value to boost revenue and ROI.

Explore different solutions for server-side tracking to help you choose one that is ideal for your business and marketing goals.

Learn the building blocks of server-side tracking and it's advantages over pixel-only (client-side) tracking.

Leverage this data-driven approach to choose the version of your A/B test that will boost your performance marketing strategy.

There are different ways users find, search for, and buy your products or services – so what type of data can you collect today?