Articles on AI-Driven Growth
from the Angler Team

Angler AI empowers omnichannel retailers to win in today’s complex ad landscape by activating the Movable Middle — the most persuadable audience segment. With Predictive C-API, brands reduce wasted spend, improve campaign ROI, and drive profitable growth across digital and in-store channels.

Understand how Meta's new bidding system calculates the delta between a user's conversion probability with ad exposure vs. without ad exposure.

Here's how to measure uplift modeling and leverage it for performance marketing ROI, and how it's different than traditional response modeling

Today’s customer journey is dynamic and customers want consistency through their entire customer lifecycle – here's how to achieve it across platforms, channels, and locations.

Predictive LTV-based bidding on Meta and Google Ads is real, but only works if your signals are high-quality AND timely. Here's how to make sure your campaigns are setup for success.

With Meta's (beta) value optimization solutions you can now run value optimization for non-purchase events, including upper and mid-funnel events.

Learn more about the discrepancy between Northbeam's multi-touch attribution and Meta's 7-day click attribution and how to optimize for success.

Meta is enhancing its Value Optimization solutions, allowing advertisers to define and optimize value based on metrics like gross margin or predicted lifetime value instead of just current order revenue.

For a CAPI to become predictive, it must be powered by a predictive decision engine. Here's how engines work to enhance CAPI performance and how it will impact your marketing initiatives.

Meta announced January 2025 updates that are poised to impact many health and wellness brands relying on direct response advertising. Here's what we know and how your brand can prepare.

Brands must utilize cutting-edge technologies and data-driven strategies that help optimize every aspect of their marketing efforts in 2025. Creating a smart data loop powered by predictive AI is no longer just an option—it's a necessity.

Learn more about the discrepancy between TripleWhale’s multi-touch attribution and Meta's 7-day click attribution and how to optimize for success.

Their massive ad networks, fueled by billions of data signals from advertisers, have created the most powerful and accurate identity graphs in the world, leaving no competitors – here's how.

Learn how Meta utilizes CAPI events to enhance ad auction training and improve in-platform attribution reporting, helping marketers achieve better results.

Incrementality is a crucial metric, but there are many ways to do it. Explore methods for measuring incrementality plus the pros and cons.

Customer lifetime value (CLV) is a key marketing metric for understanding business performance. Here's what you need to know to start growing and retaining your customers.

Get the most from every marketing dollar you spend on ad platforms by understanding how machine learning algorithms work to identify your audience and show your ads to them.

Learn about implementing strategies like optimized enrichment, attribution, and using predictive AI to acquire high-quality signups that actually turn into subscriptions.

Identify Meta's ASC+ problems, the affect on your ad strategy, and solutions to resolve these issues and be more efficient with your media budget.

Meta recently published a white paper on predicting Customer Lifetime Value (CLTV) and how to use it to boost your marketing efforts. Here is what you need to know as a performance marketer.

Explore different solutions for server-side tracking to help you choose one that is ideal for your business and marketing goals.

Accurate data is essential for precise marketing strategy executions. Learn the building blocks of server-side tracking and it's advantages over pixel only (client side) tracking.

Choose the version of your A/B test that will boost your performance marketing strategy through data-driven decisions to increase conversions.

There are different ways users find, search for, and buy your products or services – so what type of data can you collect in a cookie-less world?