Articles on AI-Driven Growth
from the Angler Team

The discrepancy between TripleWhale’s multi-touch attribution and Meta's 7-day click attribution is due to differences in how each platform tracks conversions, particularly around browser privacy changes, cross-device behavior, and multiple marketing touchpoints. While TripleWhale captures more holistic interactions across channels, Meta uses its extensive first-party data for more accurate cross-device attribution, leading to different ROAS results.

Server-side tracking with Meta's Conversion API (CAPI) is a crucial tool for optimizing paid media budgets to drive the outcomes growth marketers aim for. In this article, we explore how Meta utilizes CAPI events to enhance ad auction training and improve in-platform attribution reporting, helping marketers achieve better results.

Ever wondered how platforms like Meta and Google can track your online and offline behavior so precisely? Their massive ad networks, fueled by billions of data signals from advertisers, have created the most powerful and accurate identity graphs in the world, leaving no brand or data broker able to compete.

Accurate data is essential for precise marketing strategy executions. Server Side tracking and the Facebook Conversion API (CAPI) offer many advantages that can significantly enhance your marketing performance. In this article we describe the building blocks of server side tracking and it's advantages over pixel only (client side) tracking.

In this article, you will learn how to optimize your Meta ad campaigns using A/B testing and Conversion API (C-API) performance and choose the right one that helps you boost your performance marketing strategy through data driven decisions so you can increase conversions, sales, and revenue.

In this blog, you will learn about the 6 Key Consumer Journeys and the different ways users find, search for, and buy your products or services, and what data you can collect from these activities in a cookie-less world. By understanding the complex consumer journeys, you will realize why it's important to measure the performance of ad campaigns and channels with the right approach and tools to ensure accurate attribution of purchases so you can confidently scale your marketing spend on the right marketing channels that get you the best return on your investment.

In this article you will learn about the challenges of acquiring low-value sign-ups for subscription based online businesses and strategies you can implement like - improved data collection, optimized enrichment & attribution, and using predictive AI to acquire high-quality signups tat actually convert for long-term subscriptions. These strategies help increasing your customer LTV and lowering acquisition costs

As a growth marketer, you work hard everyday to achieve greatest return out out of every paid marketing dolla you spend on Meta, Google, Tiktok and other platforms. In this article we discuss how the machine learning algorithms of these platforms work to identify your right audience and show your ads to them.

If you are reading this blog you are probably aware of why browser side tracking isn't sufficient in post iOS 14.5, and you need Server Side Tracking, in addition to browserr pixel for improving your ad performance. When it comes to Server Side Tracking you have many options, free and paid. But no two solutions are created equal, and choose the right integration for your needs can be confusing and overwhelming. This is why in this article we will discuss different solutions out there, and help you choose one that is ideal for your business.

Since it was launched in August 2022, Meta ASC+ had gained significant traction amongst media buyers advertising on Meta but has some serious limitations that could affect your ad strategy. In this article, we will identify those problems, how these problems could affect your ad strategy on Meta, and what are some potential solutions you could leverage to resolve these issues to achieve greater effectiveness for your media budget.

Meta recently published a white paper on predicting Customer Lifetime Value (CLTV) and how to use it to boost your marketing efforts. Here is what you need to know as a performance marketer.

For ecommerce merchants and growth marketers, Customer Lifetime Value, commonly abbreviated as CLV or CLTV, is one of the most important metrics for understanding how your business is performing and how to grow it profitably. Here's the basics you need to know to get started improving your business.

Incrementality is a crucial metric for measuring the effectiveness of advertising campaigns. It involves comparing the difference in desired outcomes between two audience groups: one that has been exposed to a marketing treatment and another thas hasn't. There are many philosophies on how to measure incrementality. However, regardless of which tactic you use, this measurement has become increasingly challenging in recent times due to data protection regulations and the limitations of online click-paths. This article explores popular methods for measuring incrementality, along with their respective pros and cons.