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A leading $1B+ omni-retailer partnered with Angler AI to tackle rising acquisition costs and limited campaign visibility. Using predictive modeling and real-time audience targeting via Angler’s Conversions API, the brand optimized Meta ad spend and unlocked efficient, profitable growth across digital and physical channels.
Being a $1B+ omni-retailer operating across digital and physical channels, the brand struggled with rising customer acquisition costs, limited visibility into incremental performance due to privacy restrictions, and campaign reporting that highlighted problems after the fact rather than guiding spend in real time. By partnering with Angler AI, they tapped into predictive modeling to target the Movable Middle—the segment most likely to convert—making Meta investments more efficient and unlocking profitable growth.
The client aimed to:
Angler AI deployed its predictive Conversions API (P-CAPI), which:
Over an 8-week pilot (May 6 – July 8, 2025), across ASC+ and Audience campaigns, Angler delivered substantial improvements:
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