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Sequencing needed a way to improve acquisition efficiency and maintain performance visibility as data restrictions grew tighter. Learn how they used Angler’s Predictive CAPI to reduce CAC by 59% and increase ROAS by 132% in just eight weeks.
Sequencing is a leading health and wellness brand with a growing digital and subscription business. Like many companies in this category, Sequencing was facing rising customer acquisition costs and diminishing campaign visibility as privacy restrictions reduced the effectiveness of traditional conversion APIs. Their existing setup provided post-mortem performance data—useful for diagnosing problems, but not for guiding real-time budget allocation or improving future outcomes.
With fragmented data and limited signal fidelity, Sequencing struggled to identify and prioritize high-value customers. Their objective was to reduce new customer CAC, improve ROAS, and maintain performance predictability across paid media channels.
Angler AI deployed its Predictive Conversion API (P-CAPI), designed to send real-time, model-generated conversion signals directly into Meta’s delivery system. Sequencing ran an eight-week pulsed test, comparing four weeks of their existing Segment CAPI against four weeks powered by Angler’s predictive signals.
This approach enabled Sequencing to move from reactive measurement to proactive optimization using real-time predictions to direct spend toward likely converters. Performance was measured using both in-platform and blended CAC to capture the full impact on acquisition efficiency.
Within the eight-week test, Sequencing saw significant performance improvements across all major metrics. Overall CAC decreased by 59%, while ROAS increased by 132%. During the pulsed testing phase, in-platform CAC fell by 38%, and blended CAC dropped by 29%.
Even under tighter data conditions, predictive performance remained stable: custom event testing before data restrictions showed only a 13% degradation compared to the purchase-event baseline.
By replacing reactive analytics with predictive conversion modeling, Sequencing gained a reliable way to optimize Meta campaign performance in real time. Angler’s Predictive CAPI helped the brand lower acquisition costs, improve marketing efficiency, and build a scalable foundation for growth proving that predictive signals can drive measurable impact even in a post-privacy landscape.
Angler's tracking and targeting AI has enabled Sequencing.com to scale over 350% since starting to work together.
Director of Growth
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