Segment

Integration with Angler AI

Get More Out of Segment with Angler AI

With Segment, you’re already tracking all of your customer events in one place, and with a few clicks you can easily send these events to Angler. Once this connection has been created, set up your predictive AI models within Angler and use the real-time scoring to optimize to your desired performance goals in Meta, Google, TikTok, and other ad platforms.

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Segment Integration Helps You Predict:
  • Lead submissions who are more likely to purchase your product
    Helping you optimize cost-per-lead and reducing cost-per-purchase
  • Free trial starts that are likely to convert to paid subscriptions when the trial ends
    Don’t waste operational costs on low-quality trials
  • Customer lifetime value (LTV)
    Optimize new customer acquisition for people who are likely to repurchase within 90, 180, 365+ days
  • Consideration-stage site visitors that are more likely to return to your site and purchase within 2 to 28 days (aka. The Moveable Middle)
    Help ad platforms optimize these visitors into longer-term conversions

Documentation

A guide to using Segment to deliver data to Angler.

Download the Angler AI App

Get started using the integration right away.

How Angler AI Works

Angler identifies each visitor to assemble a 360 degree profile of previous customer actions plus third-party attributes, predicts their conversion likelihood and lifetime value with AI models, and enriches events and profiles with persistent identifiers and predictive scores. Finally, it sends this powerful data to your connected ad platforms in near-real-time as engagement and conversion signals, or as audiences, so that your campaigns can optimize for high-intent, high-value customers.

Unlock Growth with Angler AI

Start optimizing paid media budgets with predictive AI and
robust analytics to train walled gardens and
reach your highest-value customers.