Angler AI
Incrementality

Spend where you can actually change the outcome

Most of your budget lands on people who'd buy anyway or never will. Angler predicts the movable middle — the persuadable buyers in between — and points the auction at them.

Trusted by 100+ brands and agencies
The problem

You're paying to reach minds already made up

Every audience splits three ways: loyalists who convert without any ad, lost causes who never will, and the movable middle who can be persuaded. Optimizing on raw conversion signal, platform AI floods the easy loyalists and books the credit — so reported ROAS looks fine while incremental sales flatline.

How it works

How Angler targets the movable middle

Identify

Profile every prospect against 4,000+ purchase, demographic, and interest attributes and place them on the persuasion spectrum.

Predict

Distinguish the truly persuadable from the already-decided and the unreachable.

Activate

Concentrate signal and audiences on the movable middle across Meta, Google, and TikTok, so spend drives conversions that wouldn't have happened otherwise.

By the numbers

Proven across hundreds of tests

600+

A/B tests run across customers and verticals

16×

return on Angler spend

54–84%

lower new-customer CAC

Proof

Results from brands that grew with Angler

Angler AI's predictive CAPI has dramatically outperformed in Meta Ads reported new customer acquisition costs (CAC) in Bartesian summer campaigns. We’re eager to see if these results can persist into the critical Q4 timeframe, across additional channels, and with additional measurement frameworks.

Jason Katz · Founder & Principal, Growth Marketing Advisors, Bartesian

Angler AI's predictive CAPI dramatically reduced our CAC and significantly boosted our ROAS during the pilot, consistently outperforming our previous setup. After fully integrating Angler, we've continued to optimize our ad spend on Meta and TikTok, resulting in a noticeable decrease in blended CAC while increasing daily spend across our US and UK stores.

Michael Malinsky · Founder & Chief Executive Officer, Wonderskin

Partnering with Angler AI has been transformative for our marketing strategy. Their predictive CAPI and advanced measurement tools significantly improved our new customer acquisition efforts, leading to a 33% increase in new customer marketing efficiency ratio and a 21% reduction in blended customer acquisition costs, all while maintaining higher spend levels.

Sam Pick · Director of E-commerce, Christy Dawn

Angler AI and their team have been instrumental in helping us reduce our acquisition costs on Meta ads. As the CTO at Outer with a headless Shopify setup, integrating Angler's predictive ad performance AI was seamless. Reeto and the entire Angler team were hands-on throughout the proof of concept phase and every step of the way. The results they helped us achieve with our performance marketing efforts are impressive: we saw a 64-72% reduction in Cost per Order and a 52% decrease in cost per add-to-cart. We look forward to expanding Angler into other channels as well as with our lead acquisition efforts.

Robin Liao · Chief Technology Officer, Outer

Since implementing Angler AI’s server-side integration in January 2024, we've seen immediate improvements in both Facebook platform metrics and Northbeam. The technology delivers as promised, and the team has been great to work with.

David Segal · Co-founder, Firebelly Tea

During our trial with Angler AI, we witnessed the predictive CAPI identify and target a high-value, high-intent audience segment that was typically more costly to reach compared to our usual methods. This led to a significant double-digit reduction in customer acquisition costs. We’re excited to scale our paid media spend on Meta and other channels with Angler AI.

Oscar Adelman · Founder & Chief Executive Officer, Remi

We began working with Angler in August 2024 to improve our paid social results. Their predictive software made an immediate impact on our business and our ROAS on Meta improved by over 30%, which has allowed us to acquire new customers in a much more efficient way.

Alan Avitan · Chief Operating Officer, Move

We've been using Angler for the better part of a year and couldn't be happier. Angler provides Succulent Studios with audiences that perform allowing us to scale our business while at the same time reducing CAC 41% and increased ROI by 192%. No joke - Angler is the only marketing platform that works.

Andrew Moeck · Chief Technology Officer & Product Designer, Succulent Studios

Like most stores CAC is a major challenge. I was excited to try Angler as a solution to lowering my CAC and find me the customers that would become repeat buyers. After more than 6 months of working with Angler I am excited by the results. I would A/B test the Angler audience against Meta audiences and Meta enhancements, and each time the ad with the Angler audience always won. The support I receive is amazing. Highly recommend adding Angler as your next step to more efficient ad buys, especially with the volatility around the Meta performance.

Hilary Maitland · Co-founder & Chief Marketing Officer, Flying Sheep Country

We've seen a drastic increase in ROAS and a decrease in CPA on our paid platforms. Very pleased with the team, the software, & the results!

Paul Brandlin · Chief Marketing Officer, Dermaclara

Angler AI's suite of offerings helps Caddis prioritize our marketing spend towards high potential LTV prospects, ultimately allowing our brand to achieve CAC to LTV goals by attracting the right prospects from the outset. Angler AI makes us smarter about our business.

Erin Silvia · Director of Marketing and Customer Acquisition, Caddis

Angler is helping us navigate our performance marketing challenges better than any other audience solution out there. After trying other, well known data partners and not seeing notable impact, we found success with Angler using their predictive audiences. When compared to a competitor, we saw a 90% increase in Marketing Efficiency Ratio, as reported by NorthBeam.

Chad Jernigan · Co-Founder, DIFF Charitable Eyewear

Move the people who can be moved

See what your budget does when it stops paying for conversions you'd have won for free. Book a 30-minute demo.

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